So appropriate, this series, as I prepare to launch a campaign including crowdfunding for a new client who has quickly become a soul-colleague. Let’s take it from the top:
- You think you want crowdfunding. Think again: do you mean you want fundraising? Fundraising is a multi-pronged endeavor that can include crowdfunding. Here is an article I advised, “Our Multipronged Approach to Crowdfunding: Melding the Old & the New” that shows you what I mean.
- Read it and if you don’t understand it, ask questions in a comment to this post.
- If you don’t understand what made this client’s crowdfunding successful, read it once more, take notes, and then ask questions here.
If you can’t tell what was crowdfunding and what was fundraising in the article, you’ve got it!
You’ve understood the basics and you understand the article. Proceed to Part Two!