Here you are at part five out of six in our series on crowdfunding. You’ve read all the other parts carefully: you remember to budget time to let the platform work for you after you choose it carefully and design your one of a thousand flowers. This post is about how to make your flower REALLY STAND OUT.
Here is a checklist for how to keep your campaign a standout:
- post short fun updates (every day is not too often; every few days essential)
- post new pictures (every few days at least)
- posting new, short (=under 30-second) videos of
- the campaign’s success (and also what you’re raising funds for–in that order)
- animations or memes or graphic cutenesses that are great to share–sort of like online fridge magnets we talked about last post
- (interesting, animated) people talking about the campaign
- what you’re raising money for happening, or starting to happen, or needing to happen.
Remember that you need to budget time. See our posts on time-sculpting for our unique approach to this. You can remain perfectly calm while crowdfunding if you plan for many small work-periods throughout your campaign to post your updates. But you will be even saner if you set aside time for weeks before the campaign preparing perks, taking “new” photos, making little videos, and pre-writing or at least drafting post.
OK, time to wrap up. And let your flower BLOOM! Part Six is far more than a recap: it’s all about “where you go from here” after a crowdfunding campaign!
NOTE! The soul-colleague who inspired our series on crowdfunding is taking this online crowdfunding course to prepare. He showed me the link and it is wonderful. I have reviewed each preview-able section and really like the work of instructor, Eli Regalado. I learned a lot just from the previews! Instructor Eli says he “has a degree from Hard Knocks University on Social Engineering and a Masters in The Art Of The Hustle.” I can tell he is a master. I only disagree with him about crowdfunding being the thing for “nonprofits who’ve realized the old way of doing things isn’t working anymore,” because the old ways of doing things work very well. What’s needed is how to integrate old ways with new ways. We hope to have made a dent in that with this series of blog posts .