What Are You Selling?
The question caught me unawares, so I thought I’d ask you. 😆 What are you selling? I had no immediate answer when the questioner arrived at my booth table (see photo above). But at every other booth, someone was selling something. I had a booth. What was I selling? My answer is at the end of this post, and my hope is that knowing my process of coming to an answer will help you even more.
A Richer Question Than We Realize
“Selling” implies certain things. “What are you selling?” is a richer question than you might realize at first. This was certainly true for me. At first, I was grossed out by the question: me, selling? What an insult!
What is Selling to You?
Being insulted by the question says more about our money wounds than about selling. There’s nothing wrong with selling. Or so I found out when I asked myself what selling actually meant to me, rather than focusing on how selling is misused. This post gives you my process of going beyond being grossed out to answering the question in a way that was useful to me.
So first things first: Being grossed out by the question barely counted as a “first thing.” The real digging in began when I noticed how much resistance I had to being asked! At a festival! Sitting at a booth! (Laugh, it’s ok. I think I’m funny, too.) And realizing how easy the question was for me to dodge when working “safely” at home. So there I was…in the marketplace. Not a virtual marketplace, even. (I am on social media and do rare bits of advertising online. It’s safe, too.)
To approach the question, I had to define the question. Before I could answer, “What are you selling?” I had to answer, “What is selling, to me?”
I Define Selling
Here’s what selling means (to me):
- Vouching For.
So, What Are You Selling?
Now I could answer the question:
What do I promote, guarantee, and vouch for in life’s marketplace?
Moneycoaching and fundraising are the easy answer. (In the moment, they were the answer I gave the questioner.)
My real answer is “peace of mind.”
I can’t guarantee prosperity, abundance, or even “peaceful, ethical money management and nonprofit fundraising.” Those are just what the services I offer, and the spirit I offer them in. They’re not what I sell (promote, guarantee, vouch for).
What I guarantee, vouch for, and thus can promote arising from my work is peace of mind. And that is a worthy answer to give. So I’m sharing it with you. But more importantly, I hope you ask yourself these questions, if relevant to you, and that you will share your answers with us, here.