The Secret to Fundraising is One You Already Know

green egg on green moss

The secret to raising money may be camouflaged like this green egg on the forest floor until you accept its obviousness: renewal and fertility; the promise of peaceful, ethical prosperity.

The Secret to Fundraising is So Obvious It’s Hidden

Most people have no idea they already have the basic skills needed for fundraising because they take their skills for granted, and think they have to be a certain kind of person to raise money.

Fundraising Secret, Revealed

Ready? Here it is:

The secret to fundraising is cultivating relationships based on trust and warmth.

Biggest Fundraising Mistake

The biggest mistake fundraisers make is believing we can only be successful if we come across as someone other than who we are, usually someone we think fits the stereotype of a successful fundraiser. This stinks for you and your donors. You can’t have relationships based on trust if you are pretending to be a stereotype. It’s also very hard to be peaceful and ethical in your fundraising if you are indulging in this mistake.

The secret to fundraising means you

  1. Connect at a human level
  2. Build a bond from the donor to the organization (and not to you alone)
  3. Engage the power of the relationship for the long-term thriving of the organization.

Not pretending to be anything other than ourselves conveys integrity.  Integrity is crucial for trust. It also conveys a comfort with ourselves that puts donors at ease, allowing warmth to develop between you much more easily.  This is how to build sustainable fundraising friendships that will last an organizational lifetime. As you know, it takes a lot less work to maintain good strong friendships than to build new ones.

There is no special way to look, behave, or speak to be a good fundraiser. I’ve known great fundraisers from every social class.  Anyone can raise money. What is essential is preparation: know the basics, and know your audience, your donor(s). This is essential especially for people you think are “born” fundraisers!

Make Fundraising Easier

peaceful swan swimming

Easier fundraising is ethical and peaceful.  This allows you to navigate the flow of funds serenely. Image by Public Domain Pictures.

You can navigate the waters of fundraising as serenely as this swan if you make sure your fundraising is both ethical and peaceful.

Two Ways to Tell if Your Fundraising is Peaceful and Ethical

  1. You love fundraising.
  2. Your fundraising is successful.

To Make Fundraising Truly Easier, Make It Both Ethical and Peaceful

Both #1 and #2 are needed for easier fundraising. You can have #2, lots of money coming in, and you still won’t have easier fundraising. That’s because you don’t love it. And you don’t love it because it’s not peaceful or ethical. You need both #1 and #2 or you will literally become sick of fundraising–the mere thought will make you want to throw up.

When fundraising makes you nauseous, it’s a sign you are out of integrity with yourself.

Easier fundraising comes from fundraising with integrity.  Fundraising that feels out of integrity is not always unethical. But it is always unpeaceful.

How to Tell if You’re Making Fundraising Easy or Hard on Yourself

If fundraising makes you queasy, it’s either unethical or it feels unethical to you. Those are two different things:

  • Actually unethical fundraising is illegal, manipulative, obnoxious, a violation of your mission, your program, and your highest good.
  • Fundraising that feels unethical but is not any of the above things may feel like one of these:
    • it may feel scary, possibly because talking about money was scary when you were growing up and it’s not much easier now as an adult having to talk about money–with strangers!
    • it may embarrass you because deep down, you feel that talking about money is just plain rude and that money matters are private.
    • it may anger you to have to fundraise, because people should just know they need to give without being asked.

Make fundraising easier by finding a way you can do that is ethical and peaceful.

Figuring Out Your Easier Fundraising

Making sure your fundraising is ethical is simple because it’s fact-based. It’s either legal or it’s not. You can research or ask a lawyer or nonprofit mentor (or me) and find out. It’s either manipulative or it’s not. Again, you can ask your donors, your staff, your heart, a mentor, or me, and you will get the answer.

Making sure your fundraising is peaceful can be harder because you have to dig inside yourself to figure out what’s bugging you about doing it: is it scary? is it embarrassing? are you angry you have to do it?

If you want us to write more about what bugs YOU about fundraising, please comment to this post. We’d love to take our cue from you in helping you have easier fundraising.

Educate, Generate!

RAISING CLARITY blog readers will remember Arianna Groover-Landis. She and her friend Bella Zucker co-star in this post about fundraising. When Arianna hired me for guidance on her fundraising campaign Educate to Generate a Better Future, I immediately knew you’d be fascinated to hear what she was up to at the ripe old age of just barely 14!

For me, what’s most exciting about these two young women’s fundraising campaign “Educate to Generate a Better Future” is that Arianna and Bella
Arianna Groover-Landis and Bella Zucker

Arianna Groover-Landis and Bella Zucker. Photo by a fellow Mountain SOL School student.

came up with the desire and the idea to do it just because

they love the environment, and education, and what their chosen beneficiary Mountain Stewardship & Outdoor Leadership School (Mountain SOL) is doing for kids and the environment.

I asked each young woman to tell us a bit about herself. Here’s what they shared:

Arianna wrote: My name is Arianna Groover-Landis and I live in Terra Alta, West Virginia, on a farm. I love to be outdoors, hike, play in streams, music and read. I am homeschooled and in 8th grade. Some of my future goals are to be good at archery, trapping, and tanning pelts. Some of my achievements are that I can herbally treat wounds and I am a walking calculator (most of the time).
Bella wrote: My name is Bella Zucker, I live in Morgantown West Virginia and I love music and the outdoors. I am homeschooled and in 8th grade. Some of my future goals are I want to go to medical school, play piano with an orchestra and I want to travel to all seven continents. Some of my achievements are that I ran a half marathon and I can speak part of 6 languages.

One cool thing I want you to get from this post is that

if they make fundraising look easy, fun, and like anyone could do it with a little stick-to-it-iveness and simple organization, that’s because it is! This is our view of fundraising in a nutshell. The more simply you’re organized, the easier it is to put the fun back into fundraising and the better your campaign will work.

Of course my first question about their campaign was what made them want to take it on?

We both want to help the environment and we decided that the best way was to raise money to donate to a local environmental organization that educates people so we decided to have this fundraiser.

And I thought we should know a few basic things. For example, the name of the campaign is

The Educate to Generate a Better Future Campaign

Their campaign starts today–March 8th, and ends on May 31, 2017.

They intend to raise $2000.

Arianna and Bella at first considered splitting donations they raised among five different nonprofits. I asked why they chose just one organization:

We chose just Mountain Stewardship & Outdoor Leadership School because it is a new organization and we want to help it grow and it is a meaningful local organization. All of our donations will go to them. Here is a link to their website. It is a local organization that focuses on the education of kids of all ages on the environment and builds their love of the outdoors through hiking, backpacking, tracking, climbing, and much more.

I think they’re going to be wildly successful, so I asked what happened if they raised more than planned?

We will give all of the donations to Mountain SOL.

And I asked what they’ll do if they raise their goal before May 31st,  which I think is likely?

Still keep fundraising until the 3 months are up.

I wondered why they had chosen Mountain SOL. Bella responded,

We chose Mountain Stewardship & Outdoor Leadership School because it is a new organization and we want to help it grow. Mountain SOL School has been a part of my  life for 3 years now. It has taught me countless things and helped to develop my love for the woods and sense of duty towards protecting the environment. It has done the same with all of the other students that are a part of it.

Arianna added,

Likewise, when Bella told me about this program, I wanted to go and see it. They bring out the adventurer in kids and teach kids to be leaders. It is a program that teaches kids to love the environment and learn to live in it and make the most of nature without abusing it. This program helps kids be the best they can be.

These are beautiful reasons to want to raise funds. We can learn from this example to do it too!

If you are interested in donating to The Educate to Generate a Better Future Campaign to benefit Mountain Stewardship & Outdoor Leadership School, you can do so by check or credit card. Here’s what you do:

1. Please make checks out to “Mountain SOL” and send to

c/o Arianna Groover-Landis

1771 Oak Grove Rd

Terra Alta WV  26764


2. If you would rather donate by credit card, click on the link below:

When you get to the box asking where you heard about Mountain SOL, say

“Arianna and Bella”. 

Using a Crisis to Build Power

This post was written days before the election. Devastation, like crisis, breaks us open. We can use that openness to acknowledge all the help we have and work it!  Note we are making ourselves more available than usual at this time with our devastation special.


This is the famous “Chinese word for crisis,” which does not mean “danger + opportunity.” Image by and uploaded to Wikimedia Commons by Tomchen1989. The left character is wēi, the right is the unsimplified form of jī . I cropped this image to showcase the traditional form because I loved its intensity. Wēijī does mean “crisis.” It apparently means “danger + turning point,” as in English.

This post is for a group of beloved soul-colleagues experiencing a fundraising crisis and another looking at a deeply held dream through the far end of a tunnel, wondering how to walk through that tunnel and achieve that dream by raising the large funds needed. The individual’s not in crisis–except etymologically, as the word has historically meant “turning point.” You never see yourself the same after you have raised a large amount of money for your dream!

“Crisis” originally meant “decision,” and came to mean the point in an illness when an important change takes place (thank you, Google)  and there are only two outcomes: recovery, or death. It is difficult not to be motivated by death–not to focus, in other words, on fear–in a crisis. It is our challenge to use a crisis to build power.

The first thing to do is change how we see “recovery.” Recovery never looks backward; recovery does not care where you came from. Recovery is all about where you’re going. When your world breaks apart, the new you emerges: you had better pay attention.

Every crisis contains within itself the seeds of its healing.

Healing means wholeness.

Breaking apart means trusting a much larger wholeness–or death.

I do believe it is that simple. And you know if you read me very often that “simple” is code for very, very hard. Utterly demanding. A crisis demands everything we have, all hands on deck, and the invisible Hand helping. It doesn’t really matter if you believe in the invisible Hand, it just helps if you stay open to Its help.

Rumi compares our crying out for help in crisis to a baby crying for its mother’s milk. The help we receive is as inevitable as the infant’s mother’s physiological response of milk coming into breasts called “letdown.” A secular word for it is “crowdfunding.” 🙂

  • Crowdfunding means we trust in the “crowd” in a new way.
  • Crowdfunding does not mean we expect the crowd to do our work for us.
  • We earn the crowd’s trust by running to meet the crowd, fully prepared to do everything it takes.

Yes, there is paradox here: if we go running toward help, help comes running toward us. But only if we go running.

Help comes when we are burning for it.

When we have put nothing in between it and us. Because that was how we got into crisis: we put sooooo much in between ourselves and what was needed:

  • we got busy
  • we forgot
  • we were distracted
  • we were addicted
  • we were seduced
  • we were deluded

into believing we could get what we wanted by will, profit, secrecy, manipulation, abuse of power–or simply by ourselves. We cornered ourselves and then! our need grew too great. And we ended up in crisis.

So how do we access healing in a crisis?

  1. Ask for help.
  2. Ask repeatedly for help.
  3. Ask organizedly, structuredly for help: if people wanted to help you, could they? Make it easy, inviting, direct, humble. Analyze your pathways of outreach, support, recruitment, and marketing: are they easy to use? direct? clear? You can ask for our help with this.
  4. Clear away any and all obstacles within to help. Notice how hard it is to ask for help: where is it hard? what is hard, specifically? those are the places for healing
  5. Remember what you have done well. How have you built friendships? Use them. They will use your friendship in future: be there. Make a commitment to be there for your friends so you recover.
  6. Make sure every single person in your inner circle has given to support your recovery. Everyone. It doesn’t matter how much, it matters that it is a “significant amount” for each. That’s the language I use and teach.
  7. See how you are made bigger by your crisis: what new level is it calling you to? Do not fundraise for an emergency; fundraise for your new level. That bears repeating:

Do not fundraise for an emergency. Fundraise for your new level. Ask for help becoming the new you.

You don’t have to wait for a crisis to become the new you. You can invent one! I’m teasing, but you can dream a great big dream, like my individual soul-colleague, and go after it using the same principles in this post. For more on what we offer you as an individual, click here.

Fundraising as Building Friendships


Friends. Image by Jaume Ventura, Barcelona, Spain uploaded to Wikimedia Commons, accessed via Creative Commons Search.

As this is published, I am in Beverly, West Virginia at an historic preservation conference. My workshop is Any Place We Love Can Be Saved Fundraising as Building Preservation Friendships and if you click on that link, you’ll be able to download my detailed proposal for the workshop.

The purpose of this post is to advance the idea that

fundraising IS primarily the act of what those two women are doing in that photo: building friendship.

Primarily in the way they are doing it, too: Relating. Discussing. Considering. Responding. It’s such a subtle photo.

Fundraising is NOT primarily crowdfunding,  asking for grants or large amounts of money,

although we’ve posted (click and see) on how to do each of those things.

Those things are merely vehicles for people to pour money into your cause, project, organization. They will not build your friendships for you. Only humans can do that. Here’s an example as it applies to marketing.

Please remember this as you raise funds for your non-profit (or even investments in your for-profit).

If you’d like the agenda + handouts I designed for this workshop, they’re here. If you’d like me to design a workshop for you, just say the word. Here is a list of all the areas in which we have already designed workshops.

PS: Happy New Year! Today is the Fall Equinox.

*This post’s title was inspired by Alice Walker’s Anything We Love Can Be Saved: A Writer’s Activism.

Crowdfunding: Letting A Thousand Flowers Really Bloom/Part Six: BLOOM!


Giant White Shasta Daisies. Image by and uploaded to Flikr by Swallowtail Garden Seeds with a Creative Commons license.


Let’s look at the word “bloom” a minute. It’s Old Norse for flowering–and prosperity! Humans have connected blooming, thriving and wealth for a long time. This post teaches you how to take the crowdfunding you’ve done in parts one, two, three, four, five and CONNECT them so they EXTEND into your fundraising future. (IF you were only crowdfunding investors for a new gadget, congrats, you’re done, you don’t need to read this post.) IF you were crowdfunding to take your organization to a new level of prosperity, please do read this post.

What people seldom tell you is that your long-term rewards come AFTER the crowdfunding campaign. This post sketches the steps to take. It is not a complete detailed listing of every step. (I tried that. It came to the length of a Russian novel.) If you want the detailed version, contact us for a free scope of work session to find out how little it would cost to have our help translating your crowdfunding campaign into long-term dollars and relationships.

  1. You’ve received gifts from new donors. (If you can’t tell your new donors from your existing donors who also gave to the campaign, G-d help you, but contact me).  Assume they know nothing beyond your campaign.  But know this: you’ve earned these new donors and they belong to you, not your crowdfunding platform!
  2. Build their loyalty by showing them loyalty. Find out about them! Build them into your records. Include every scrap of information you can find out about them from the crowdfunding platform. At minimum, this should be each new donor’s
    • name
    • email address
    • perk(s) they chose
    • notes to you and yours back to them.   Also add their
    • geographic location
    • postal address
    • and other campaigns they funded…. if the platform tells you this information.
  3. After you build them into your records, build them into your work. Thank them upon completion of the campaign. This is a second thank-you beyond the one you sent with their perk, Remember: you can’t over-thank. Yes, I do mean each of them. It’s like your teeth: only take care of the ones you want to keep.
  4. At this point, take a breath. Enjoy having stopped the campaign.
  5. Now start up fundraising again committed to increase the time you spend communicating with your people. (It will be less than you spent during the campaign but more than you spent before the campaign.) You will start setting aside time to communicate with all your (segmented) existing donors AND the new donors you got from this campaign–and from every future source, like petitions and event sign-in sheets.
  6. Use some of your set-aside time first to tell your new donors a bit about your organization.  Email them a short, snappy, and visually rich piece customized just for them. Give them a flavor of the work you do, not the whole meal. In your email, ask they do something simple, specific, and online to show support of your work. Here are some ideas: sign a petition, Like your Facebook page, sign up for your blog.  Small, specific, and online because you want to see if they are willing to do once more what they did for you during the campaign OUTSIDE the campaign platform. Make it easy and fun for them. Remember: they are not loyal yet. You are building loyalty. It’s your job (your opportunity)–whenever you get a new donor.
  7. Make sure you can tell which of them do this small, specific, online thing. You can do this: (1) manually by comparing new blog or petition sign-ups or Likes to your new donor list or (2) by tracking them automatically if you have the tools or savvy.
  8. Thank each of your new donors who does this small, specific, online thing. Most people who give via crowdfunding platforms like to be noticed. Don’t worry, you won’t have to notice them this much forever 😉  Soon some will become care more about you getting your work done than recognition. But you are helping them transition to that kind of loyalty.
  9. Make a note in your calendar to reach out to these new donors at least once more and possibly twice more. Make a note that you want to customize your outreach a bit specially to the new donors who have taken the action you asked. Invite them to join you in something, for example.
  10. Finally, invite them to opt into your permanent donor records. OR simply add them, and let them know so they can opt out if they like. This decision depends on your organization’s culture and how you already handle this kind of thing.

That’s it, our series is complete. Again, just a sketch but it gives you RAISING CLARITY’s take on crowdfunding details too often unmentioned. Questions? Comments? Thank you!

Crowdfunding: Letting A Thousand Flowers Really Bloom/Part Five: Really


Giant White Shasta Daisies. Image by and uploaded to Flikr by Swallowtail Garden Seeds with a Creative Commons license.

Here you are at part five out of six in our series on crowdfunding. You’ve read all the other parts carefully: you remember to budget time to let the platform work for you after you choose it carefully and design your one of a thousand flowers. This post is about how to make your flower REALLY STAND OUT.


Here is a checklist for how to keep your campaign a standout:
  1. post short fun updates (every day is not too often; every few days essential)
  2. post new pictures (every few days at least)
  3. posting new, short (=under 30-second) videos of
    • the campaign’s success (and also what you’re raising funds for–in that order)
    • animations or memes or graphic cutenesses that are great to share–sort of like online fridge magnets we talked about last post
    • (interesting, animated) people talking about the campaign
    • what you’re raising money for happening, or starting to happen, or needing to happen.

Remember that you need to budget time. See our posts on time-sculpting for our unique approach to this. You can remain perfectly calm while crowdfunding if you plan for many small work-periods throughout your campaign to post your updates. But you will be even saner if you set aside time for weeks before the campaign preparing perks, taking “new” photos, making little videos, and pre-writing or at least drafting post.

Honestly, I learned this from the brilliant organizers in the article I keep wanting you to read. It’s here, linked in this first post in our series.

OK, time to wrap up. And let your flower BLOOM! Part Six is far more than a recap: it’s all about “where you go from here” after a crowdfunding campaign!

NOTE! The soul-colleague who inspired our series on crowdfunding is taking this online crowdfunding course to prepare. He showed me the link and it is wonderful. I have reviewed each preview-able section and really like the work of instructor, Eli Regalado. I learned a lot just from the previews! Instructor Eli says he “has a degree from Hard Knocks University on Social Engineering and a Masters in The Art Of The Hustle.” I can tell he is a master. I only disagree with him about crowdfunding being the thing for “nonprofits who’ve realized the old way of doing things isn’t working anymore,” because the old ways of doing things work very well. What’s needed is how to integrate old ways with new ways. We hope to have made a dent in that with this series of blog posts .

Crowdfunding: Letting A Thousand Flowers Really Bloom/Part Four: Flowers


Giant White Shasta Daisies. Image by and uploaded to Flikr by Swallowtail Garden Seeds with a Creative Commons license.

Welcome new readers! I bet we met at the Communities Conference this past weekend! See the * at the end of this post.

Your crowdfunding campaign is the first thing some people will ever see about you. How do you make it stand out? (If you want to know how to prepare for this question, read Parts One, Two, and Three of this series.)


All crowdfunding platforms woo you.

The platform makes money from you.

They know you have choices. They appeal to you by

  1. promising lower fees (fees are similar and not a wise top priority of yours)
  2. easy set-up
  3. super-great customer service.


When you shopped for a platform, did you notice how hard it is on some platforms for new donors to find you?

All platforms are not created equal when it comes to the donor’s experience.

As you choose a platform, examine how hard is it for you to find a campaign at random, one that’s not featured on the platform’s home page. How easy is it to browse all their campaigns? Second, how easy is it to find a campaign by category? Suss out what categories your campaign fits. See who else is in your  category. Maybe experiment with another category; what other campaigns are in that one? If all the other campaigns in your category are (for example) gloom-and-doom or a medical emergency and you (and your campaign) are revolutionizing health, your best bet may be another category–or another platform.  Check out the platform comparison articles I gave you in the last post for help with this.

It’s not all on the platform, however. Not by a long shot. True, new donors must be able to find your campaign with only a small amount of effort if you want that crowdfunding magic we talked about to kick in. But your current donors also need to find your campaign! And that’s on you.

Your current donors find your campaign in every old-fashioned fundraising way you already use: personal email, social media posts, events where you announce the campaign, hard-copy postcards, refrigerator magnets you send out when you launch.

You get the idea. These are all discussed in the article we referred you to (and shared with you) in Part One.

Want your campaign to “go viral”? Ask your donors to promote the campaign by sharing your posts, forwarding your emails, sending your postcards to their friends, talking up the campaign when their friends come for dinner and see your eye-catching magnet on their fridge.

Reward sharers with perks if you like–but most important is simply to thank them very publicly on your campaign page–and of course personally.

You can’t over-communicate with your donors, I promise. You can over-ask them (maybe; most askers err on the side of being too reticent) but you cannot over-thank them.

Crowdfunding really is just a fancy channel for your (existing) donors to give you money. So please make sure they know where to find your campaign.

You also can not over-communicate your campaign. And yes, you end up doing the same kinds of communicating we have always done. But you gain some new donors (I’d guess no more than 20% of your total) plus new and extra gifts from your existing list.

Everyone involved (you included) gets to feel excited and part of something bigger than ourselves and very modern and all of that’s good too.

How do you keep them excited? On to Part Five.

Crowdfunding: Letting A Thousand Flowers Really Bloom/Part Three: A Thousand


Giant White Shasta Daisies. Image by and uploaded to Flikr by Swallowtail Garden Seeds with a Creative Commons license.

Let’s review:

Now, how do you let people know about your campaign?

A Thousand

In crowdfunding, your campaign is one…of a thousand. It’s both totally unique–and ends up looking like everyone else’s campaign on the same platform.

Your chosen crowdfunding platform is, first and foremost, promoting itself. Not your campaign.

Remember that when you go “platform-shopping.” And you must go platform-shopping. Don’t take the platform anyone else recommends on faith. There are a great many out there. The rest of this post helps guide you through the morass of choosing. But know that the platform that felt right to someone else may not be the one that feels right to you.

When I went platform-shopping** for my client recently (as mentioned in Part One), I noticed something no one else had told me: each platform has a different feel.

Some platforms are stodgy–surprisingly, because crowdfunding is not even 10 years old.

But slower-paced donors might be more comfortable with a clunkier platform; they might find the stodgy feel comforting and familiar.

Some platforms feel hot and happening.

Donors who like to know what others are giving and want others to know what they are giving love these.

Other platforms are for creatives or bookish types.

Some platforms emphasize dire! catastrophe! emergency! Others cuteness, quirkiness, artistry.

Crowdfunding Platform Comparisons

I found three articles I trusted comparing platforms–each of these clicks through to the article:

You should also look at each platform’s website, of course. Please don’t be silly and trust what they say about the other platforms. Do your homework.  (Thanks.)

What I mean by “feel” is most obvious if you look at the platform from the DONOR’S perspective. This has everything to do with how your donors will find your campaign.

OK, let’s look at that in more detail: on to Part Four.

For an index to the whole series, click here.

**I researched a dozen platforms (there are many more; there is even one for barnraisings! thanks to J for that news!) and constructed a ranked list of ten. I’m happy to do the same for you! Two platforms I liked were by and for overseas users (Australia and the UK), which when you are receiving money, ends up being important because of banking laws. My client is in the US and Canada, so I didn’t put those on my research list for him.

Crowdfunding: Letting A Thousand Flowers Really Bloom/Part Two: Letting


Giant White Shasta Daisies. Image by and uploaded to Flikr by Swallowtail Garden Seeds with a Creative Commons license.

If you are confused, it may be because you are starting with Part Two of this series. Start here instead. Then come back.


Once you’ve understood that crowdfunding is part of fundraising, you want to know how to let your crowdfunding flowers bloom.

Think of money as water. Think of fundraising as opening up channels to receive that water. Crowdfunding is just fancy plumbing and a pump.

Your job is to keep the pump primed, and the plumbing unobstructed.

What crowdfunding does that seems so magic is open up a channel right where so many people seem to live, and so many give: online. When you crowdfund, you are going to be inundated. Hopefully, you’ll be inundated with money. For sure you’ll also be inundated with work. There’s a level of excitement you must maintain if you bother to do crowdfunding. It’s part of the job.

Excitement is the pump. Your cause can be best in the world but if your crowdfunding campaign is boring, please just don’t do it at all. Go back to Part One, read the article, and only do the stuff they talk about besides crowdfunding.

If you are committed to crowdfunding, commit. That’s what we mean by “letting”: let it work for you.

You have to work to let it work for you, though! Nothing in social media stays the same for long. People live online because it distracts them. If you want their attention, be distracting: be engaging, interesting, quirky, even provocative. Above all, be appreciative.

Appreciation is fun for people to read about as well as receive and inspires giving.

If you’re going to crowdfund, you need to budget time to keep up with it. Time to prepare perks in advance, for example. What a great idea! Hey–it came from the folks who wrote the article I advised. (Here’s the article again.) Take time to troubleshoot in advance what they figured out through trial and error (with over 100 years of organizing under their belts) and which they share in the article.

Crowdfunding is a magic wand because you work your butt off creating the magic.

Then you have to make sure people see it!  A beautiful crowdfunding page is like a beautiful website: it just sits there. Yes, some of the magic of crowdfunding is that people do browse looking for things to fund. How cool is that?!

But don’t rely on it!

You have to tell people to come to your campaign!

How? On to Part Three...

For an index to the whole series, click here.